Sainsbury’s hosts launch event for new local charity partner Ormiston Families

The Sainsbury’s store in Vancouver Quarter officially launched a partnership with its new local charity of the year, Ormiston Families.

Ormiston Families was chosen by Sainsbury’s customers through a public vote in store and online in June. The charity will now receive a year’s worth of support through fundraising and awareness raising from the store.

Representatives from the charity joined Sainsbury’s colleagues over the weekend to kick start the partnership by introducing themselves to customers and explaining what they do. Their mascot, Ormi the bee came in to meet everyone and have pictures with them.

Alan Bedwell, Store Manager at Sainsbury’s Town Centre store, said: “We had a very successful launch for our new Local Charity of the Year, Ormiston Families. I’d like to thank all of our customers for their support on the day and can’t wait to see how the partnership develops over the next year.”

The local charity of the year scheme is now in its ninth year and has raised over £13 million to support local charities since 2009.